About Us
locally owned & operated
Who are we
Meet our Founders
Alex Toro
Co-Founder
Ben Toro
Co-Founder
Alex Pelfrey
Co-Founder
Our Story
How did we
get here?
Fortress Equipment started with three founders who crossed paths through shared work experiences in equipment, job-site operations, and fabrication. Over time we kept seeing the same pattern: machines doing heavy work in harsh environments, and small impacts turning into expensive downtime. The more we compared notes, the clearer it became that operators and owners needed protection that was purpose-built, not improvised.
We launched Fortress to close that gap. From coupler guards to bumpers and roof protection, our focus is straightforward: design rugged, precision-fit accessories that take the hit so your machine doesn’t have to. We care deeply about good design and clean manufacturing — parts that install easily, fit right the first time, and hold up under real-world abuse. Every product we release is shaped by the same mindset we had on day one: protect the investment and keep people working.
We’re still early, but our ambition is big. Our goal is to scale Fortress into a leading protection brand across more industries and a wider range of OEMs, bringing the same level of durability and thoughtful engineering wherever compact equipment is pushed to its limits. If you run machines hard, we’re building Fortress for you — and we’re just getting started.

Company Partners
We work with small businesses to make our products come to life.

